“Traffic Jam” is a national commercial produced by Perspective Films to promote the “convenience + culture” that Anytime Fitness provides for their customers. Completed in six weeks, the Perspective team delivered a high quality product for their client. This quality stems from bringing together crew and talent who worked hard as they set up, filmed, and performed. This team was combined with a location which satisfied the script and featured the Anytime Fitness facilities to create a prime aesthetic value all while staying within the budget.
Making of Traffic Jam
After capturing all of the footage from the production, it is brought back to the edit suite at Perspective Films. Here the video is assembled, color graded, and layered with a fully engineered audio track.